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21st August 2017

Cuff Miller’s 70th Birthday – Open Day

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On the 13th August 2017; Cuff Miller and Co. celebrated its 70th Birthday in style.

Throwing open the doors to the Littlehampton-based dealership on Horsham Road, visitors were invited to tour the site and experience the full range of Ford cars including the all-new Ford Fiesta.

Blessed with beautiful sunshine, the day proved hugely popular with all ages, featuring a host of free activities and BBQ, with donations in aid of Chestnut Tree Hospice.

Amongst the attractions was a collection of stalls from local traders, including a range of homemade crafts and gifts on offer to tempt passers-by. With stalls in support of Chestnut Tree, games, face painting, bouncy castle and local emergency service vehicles all on site to entertain the crowds, there was something for the whole family.

A selection of classic, performance and modified cars also filled the site, including a Pagani Zonda inside the main showroom opposite a driving simulator rig where budding racing drivers could compete to win prizes; top honours in over and under 17 categories receiving driving prizes at Goodwood – where E..W Cuff Miller himself competed in multiple events during his racing career.

Outside, cars from the 1950’s onwards filled the fuel pumps and Service car park, with models ranging from a standard Ford Popular 100E to a heavily-modified Anglia running a Cosworth engine and over 250bhp. Fast Ford fans also were not left disappointed, with tuned ST and RS models – polished to perfection proudly poised on display for all to enjoy.

Joint Dealer Principal, James Baxter commented “This has been a fantastic day celebrating 70 years of Cuff Miller in Littlehampton; everyone seems to have had a great time and really enjoyed the day. We’ve been part of the local community for 70 years and I’m certainly proud of the whole team for the time and effort they’ve invested, both inside and outside of normal working hours, putting together today for everyone to enjoy.”

Cuff Miller & Co was founded by E.W. Cuff Miller; a war time pilot and Fleet Air Arm Officer with a passion for racing and an interest in the motor industry; supported by ‘Cuff’s’ close friend Horace Steele who was already established down the road in Worthing. With Horace’s help Cuff Miller’s Garage was born, developing from multiple franchises and filling station to Ford Dealer and Esso forecourt. Still thriving 70 years later, Cuff’s customer orientated focus was ahead of its time and his mantra “A satisfied customer is more important than extra profit” remains core to the company’s mission according to Dealer Principal Mike Turner, who added “I’ve no doubts that Cuffie would be smiling down on us today, seeing so many people and all the cars on show.”

Cuff was a prolific racing driver, who spent much of his time at nearby Goodwood, active between 1947 and 1965 and also contested several RAC and Monte Carlo Rallies as a Works driver.

Originally established at Thorncroft Garage further up the road, Cuffs moved to its current purpose built site in 1958 and has long since become an established part of the local community.

A large selection of photographs are available to view here

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